Yi Zhou

SENIOR CREATIVE/ DESIGN DIRECTOR

Intentional design
from concept to consumer

Apparel Design, Concept & Product Strategy
Women's & Men's · Active · Performance · Golf · RTW · Lifestyle

VIEW MY WORK

DESIGN PHILOSOPHY

"I believe intentional design- not only aesthetics, but the thinking behind every detail, every fit decision, every material, print and graphic choice- is what separates great design from good design."

YI ZHOU

CORE EXPERTISE

Concept & Design Strategy

Translating market intelligence and consumer insight into clear creative strategy, seasonal design direction and brand-specific concept frameworks.

Product Design Creation

Developing cohesive collections through material innovation, color, print and graphic direction, silhouette development and disciplined assortment architecture.

Category Growth

Designing scalable product and fabric franchises that strengthen brand DNA, deepen brand equity and drive commercial success across DTC, wholesale and global markets

SELECTED WORK

A selection of concept-driven work where intentional design, product strategy, print and graphic direction, and category thinking come together to build meaningful product systems.

Yi Zhou womenswear concept & product design NYC

Womenswear/ Renewed Energy

CONCEPT - DESIGN

Yi Zhou menswear concept & product design NYC

Menswear/ Modern Sportswear

CONCEPT - DESIGN

See Rose Go premium plus-size women's fashion by Yi Zhou NYC

See ROSE Go/ Plus-Size Fashion

CO-FOUNDER - PATENT

Active / Performance / Golf

ACTIVE - PERFORMANCE - GOLF

VIEW ALL WORK

CATEGORY LEADERSHIP ACROSS GLOBAL BRANDS

Over two decades leading design, product strategy, print and graphic direction, and category development across global apparel and performance categories.

RTW & LIFESTYLE