SENIOR CREATIVE/ DESIGN DIRECTOR
Intentional design
from concept to consumer
Apparel Design, Concept & Product Strategy
Women's & Men's · Active · Performance · Golf · RTW · Lifestyle
DESIGN PHILOSOPHY
"I believe intentional design- not only aesthetics, but the thinking behind every detail, every fit decision, every material, print and graphic choice- is what separates great design from good design."
YI ZHOU
CORE EXPERTISE
01
Concept & Design Strategy
Starting with consumer insights and Brand DNA understanding. From there, building seasonal direction and concept frameworks that give design teams something real to work from.
02
Product Design Creation
Trend and market intelligence are the starting points, not the direction. The real work is in the material choices, silhouette decisions, the graphics and print details that make a collection feel holistic rather than assembled.
03
Category Growth
Creating the foundations a brand can grow from, and that outlast a season. Ownable fabric franchises, signature silhouettes, and category direction that give a brand something to return to, not just launch from- across DTC, wholesale and global markets.
SELECTED WORK
A selection of concept-driven work where intentional design, product strategy, print and graphic direction, and category thinking come together to build meaningful product systems.
Womenswear/ Renewed Energy
CONCEPT - DESIGN
Menswear/ Modern Sportswear
CONCEPT - DESIGN
See ROSE Go/ Plus-Size Fashion
CO-FOUNDER - PATENT
Active / Performance / Golf
ACTIVE - PERFORMANCE - GOLF
CATEGORY LEADERSHIP ACROSS GLOBAL BRANDS
Over two decades leading design, product strategy, print and graphic direction, and category development across global apparel and performance categories.
RTW & LIFESTYLE
ACTIVE LIFESTYLE
PERFORMANCE LIFESTYLE
