SENIOR CREATIVE/ DESIGN DIRECTOR
Intentional design
from concept to consumer
Apparel Design, Concept & Product Strategy
Women's & Men's · Active · Performance · Golf · RTW · Lifestyle
DESIGN PHILOSOPHY
"I believe intentional design- not only aesthetics, but the thinking behind every detail, every fit decision, every material, print and graphic choice- is what separates great design from good design."
YI ZHOU
03
CORE EXPERTISE
01
Translating market intelligence and consumer insight into clear creative strategy, seasonal design direction and brand-specific concept frameworks.
Concept & Design Strategy
02
Developing cohesive collections through material innovation, color, print and graphic direction, silhouette development and disciplined assortment architecture.
Product Design Creation
03
Designing scalable product and fabric franchises that strengthen brand DNA, deepen brand equity and drive commercial success across DTC, wholesale and global markets
Category Growth
04
SELECTED WORK
A selection of concept-driven work where intentional design, product strategy, print and graphic direction, and category thinking come together to build meaningful product systems.
Womenswear/ Renewed Energy
CONCEPT - DESIGN
Menswear/ Modern Sportswear
CONCEPT - DESIGN
See ROSE Go/ Plus-Size Fashion
FOUNDER - PATENT
Active / Performance / Golf
ACTIVE - PERFORMANCE - GOLF
05
CATEGORY LEADERSHIP ACROSS GLOBAL BRANDS
Over two decades leading design, product strategy, print and graphic direction, and category development across global apparel and performance categories.
RTW & LIFESTYLE
ACTIVE LIFESTYLE
PERFORMANCE LIFESTYLE
