CONSULTING & FRACTIONAL LEADERSHIP
Design is most powerful when it connects vision, product, and execution.
I partner with brands to clarify direction, build strong product design architecture, and translate ideas into collections that connect and perform - in market and with consumers.
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FEATURED CONSULTING PROJECTS
TORY SPORT
“The Elegance of Sport - Creative Design Projects - Winter. Swim. Tennis. Running
CLOSING STATEMENT
Tory Sport - four categories, one creative conviction. The Elegance of Sport is a design philosophy that holds performance and femininity, technical innovation and timeless beauty, in equal balance.
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ADDITIONAL CONSULTING
SCOTCH & SODA
Girls SU2025 · Q2 Denim Concept — Creative Design Consultant
SCOPE OF DELIVERY
Complete SU2025 Q2 Girls Denim concept and product design direction - Coney Island Concept (Del 2) covering concept narrative, color direction, graphic direction, trim specification, SKU planning (across tops, dresses, shorts, skirts, rompers), fabric specification with codes and content, and complete technical design package for each style, ready for proto sampling.
CLOSING STATEMENT
Scotch & Soda Girls - SU2025 Q2 demonstrates the full breadth of consulting capability - from the first creative concept through to production-ready technical design.
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HOW I PARTNER
My consulting work is grounded in intentional design, where every design decision serves a purpose. I work closely with leadership, merchandising, and product teams to align creative direction with technical execution and commercial objectives.
Build a design system with clear brand DNA - commercially scalable and authentically connecting with the core consumer.
WHAT I HELP BUILD
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01 - Concept & Design Strategy
Product strategy grounded in consumer insight, brand positioning, and market opportunity - with business goals in mind from day one.
02 - Product Design Creation
Cohesive collections through material innovation, color, print and graphic direction, silhouette development and assortment architecture.
03 - Print, Pattern & Graphic Direction
Original print narratives, graphic directions, colorway strategies and surface design that elevate brand identity and product differentiation.
04 - Product & Category Development
Scalable product systems supporting long-term growth, brand relevance and operational clarity.
05 -Brand Strategy & Repositioning
Category expansion, brand repositioning, design leadership and team mentorship at pivotal moments of growth.
06 - Fabric Innovation & Storytelling
Translating emerging material trends into compelling visual narratives - quarterly fabric franchises, new business opportunities.
Available for consulting engagements in New York City and globally.
GET IN TOUCH AT yizhou345@gmail.com
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WAYS WE CAN WORK TOGETHER
Engagement 01
Project-Based
Seasonal concept development, collection architecture, category expansion or brand repositioning - defined scope, clear deliverables.
Engagement 02
Fractional Creative/ Design Director
Senior creative leadership on a part-time or ongoing basis - embedded in your team, aligned to your calendar and business cycle..
Engagement 03
Advisory
Strategic creative counsel for leadership teams navigating category decisions, design structure, or product direction at key inflection points.
ADDITIONAL CLIENTS
PUMA
ANTA
VANS
LI EDELKOORT - TREND UNION