SELECTED WORK
Each project reflects a disciplined design process, where intention guides concept, product and execution.
CONCEPT STRATEGY - PRODUCT DESIGN - PRINT & GRAPHICS - ACTIVE & PERFORMANCE - BRAND LEADERSHIP - CONSULTING
CONCEPT/ PRODUCT DESIGN · WOMEN’S
Womenswear : Renewed Energy
Designing for a new rhythm of living, where comfort, mobility, and modern elegance define everyday dressing. Material and color direction became the starting point.
CONCEPT STRATEGY · PRODUCT DESIGN · MEN’S
Menswear : Modern Sportswear
MENSWEAR - SARTORIAL - ACTIVE LIFESTYLE
Reframing sport through a modern, elevated lens - function, versatility, and cultural relevance converge. Four concept pillars: Gentleman's Twist, New Military, Renewed Energy, Modern Utility.
ACTIVE · PERFORMANCE · GOLF
Active · Performance · Golf
ACTIVE - PERFORMANCE - GOLF - COMMUTER - MEN’S & WOMEN’S APPAREL
Concept strategy and design direction for global performance and golf brands- building creative frameworks that integrate consumer archetypes, color direction, print and material innovation.
FOUNDER STORY · US PATENT - COOLROSE TECH JERSEY
See ROSE Go
WOMENSWEAR - PLUS SIZE FASHION - FOUNDER - US. PATENT
A premium women's fashion brand built on one conviction- that every woman, in every size, deserves clothing that fits with intention, performs with precision, and makes her feel something when she puts it on.
CUSTOMER RETENTION RATE
48%
11%
RETURN RATE VS 35% INDUSTRY AVG
1%
U.S. PATENT · FABRIC INNOVATION
BRAND LEADERSHIP
Converse
GLOBAL DESIGN DIRECTOR · WOMEN’S & MEN’S APPAREL
Architected the Women's Concept frameworks, trend, print, graphic and color direction. Delivered 20%+ YOY growth in women's apparel. Built and mentored a global team of 16+ designers. Launched Converse Denim- Black Denim Collection and Essentials Fleece Collection.
Nike, Inc.
SENIOR DESIGNER · WOMEN’S SPORTSWEAR · HONG KONG
Designed the Women's SportCulture collection- selected by Beams Tokyo and distributed through Nike White Label in the U.S. - creating brand heat beyond traditional sport retail channels. Drove 20%+ season-over-season growth.
American Eagle / Martin + Osa
SENIOR DESIGNER · FOUNDING DESIGN TEAM MEMBER
Founding design team member for Martin + Osa - contributing to 30% overall business growth through innovation in women's and men's cut-and-sew knit and sartorial print categories.
