CO-FOUNDER & CHIEF CREATIVE OFFICER

See ROSE Go

A premium plus-size women's fashion brand built on one conviction - that every woman, in every size, deserves clothing that’s designed with intention, fits and performs with precision, and makes her feel something when she puts it on.

See Rose Go premium plus-size women's fashion by Yi Zhou NYC
See Rose Go premium plus-size women's fashion by Yi Zhou NYC

BRAND STORY

Built on a belief that great design should fit every body with intention.

BRAND ORIGIN STORY

See ROSE Go was founded on a simple but radical premise: that every woman- regardless of size- deserves clothing designed with the same creative conviction, technical precision, and material innovation as any premium fashion brand. Not as an afterthought. Not as a scaled-up version of a sample size. As intentional design, from the very first sketch.

See Rose Go premium plus-size women's fashion by Yi Zhou NYC white tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC white tunic shirt

DESIGN PHILOSOPHY

Every collection began with the consumer - her life, her body, how she moves, what she wants and needs. From there, every design detail was deliberate: fabric weight and drape, seam placement, grading precision, material performance. The result was product that actually worked and women who kept coming back because they finally found something that’s designed and made for them.

48%

CUSTOMER RETENTION RATE

RETURN RATE VS 35% INDUSTRY AVG

11%

U.S. PATENT · FABRIC INNOVATION

PATENT INNOVATION

CoolROSE™ Tech Jersey - U.S. Patented

Invented and secured a U.S. patent for CoolROSE™ Tech Jersey- a performance cotton fabric engineered for comfort, style and functionality across sizes 10–28.

It started as a fit and material problem. The plus-size market was full of fabrics of stretchy polyester/nylon qualities- very little lifestyle fabric that provides technical benefits that works honestly on a real body, across a real size range.

CoolROSE™ Tech Jersey was the answer: lifestyle cotton with technical benefits that moves, breathes, holds its shape, and feels like something you'd choose, not settle for.

See-ROSE-Go-plus-size-premium fashion coolrose tech jersey.jpg
See-ROSE-Go-plus-size-premium fashion coolrose tech jersey.jpg
See Rose Go premium plus-size women's fashion by Yi Zhou NYC black striped tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC black striped tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC poppy stripe tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC poppy stripe tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC best fit khaki wide leg pant
See Rose Go premium plus-size women's fashion by Yi Zhou NYC best fit khaki wide leg pant
See Rose Go premium plus-size women's fashion by Yi Zhou NYC green best fit jumpsuit
See Rose Go premium plus-size women's fashion by Yi Zhou NYC green best fit jumpsuit

RETAIL & DISTRIBUTION

Nordstrom

WHOLESALE

Macy’s

WHOLESALE

Nuuly

RENTAL

Dia.co

SUBSCRIPTION

Testimonials

“ I feel so chic every time I wear this - I get so many compliments” - Tracey H. (verified customer)

All wearing See ROSE Go

“You have no idea how much I love these clothes! I have such a hard time finding clothes that express my personality, are flattering, AND fit. I can’t wait to see what y’all produce next!" - Susan P.

“ I LOVE these clothes!”

"From my first look to touching the amazing fabric, it was perfection! Then I slipped it on and it was as though it was made for me! Seriously, I looked fabulous and it was so comfortable. I couldn’t wait to wear it! Thank you for making such an amazing shirt!" -Gail M.

"UNBELIEVABLE! Like it was made for me!"

"I heard the hype about this fabric and this t- shirt and after buying 3 I can tell you that no lies were detected. It’s that good! AMAZING!" -Serena S.

"This fabric is MAGIC!"

See Rose Go premium plus-size women's fashion by Yi Zhou NYC forbes press nike know-how for plus-size
See Rose Go premium plus-size women's fashion by Yi Zhou NYC forbes press nike know-how for plus-size

Forbes. WWD. Who What Wear. The Cut. WGSN. The coverage reflected what our customers already knew- that See ROSE Go was doing something unique: designing plus-size fashion with the same conviction, craft and commercial ambition as any premium fashion brand.

Media Recognition

See Rose Go premium plus-size women's fashion by Yi Zhou NYC wwd founders story
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wwd founders story
See Rose Go premium plus-size women's fashion by Yi Zhou NYC modern minimalism quality design
See Rose Go premium plus-size women's fashion by Yi Zhou NYC modern minimalism quality design
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wgsn new brand spotlight
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wgsn new brand spotlight
See Rose Go premium plus-size women's fashion by Yi Zhou NYC who what wear high proaises
See Rose Go premium plus-size women's fashion by Yi Zhou NYC who what wear high proaises

See ROSE Go proved one thing: when you design for a woman who's been overlooked with the same conviction and precision you'd bring to any premium fashion brand, she notices. And she comes back.