CO-FOUNDER & CHIEF CREATIVE OFFICER

See ROSE Go

A premium women's fashion brand built on one conviction - that every woman, in every size, deserves clothing that fits with intention, performs with precision, and makes her feel something when she puts it on.

See Rose Go premium plus-size women's fashion by Yi Zhou NYC
See Rose Go premium plus-size women's fashion by Yi Zhou NYC

BRAND STORY

Built on a belief that great design should fit every body with intention.

BRAND ORIGIN STORY

See ROSE Go was founded on a simple but radical premise: that women wearing plus-size deserve clothing designed with the same creative conviction, technical precision, and material innovation as any premium fashion brand. Not as an afterthought. Not as a scaled-up version of a sample size. As intentional design, from the very first sketch.

See Rose Go premium plus-size women's fashion by Yi Zhou NYC white tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC white tunic shirt

DESIGN PHILOSOPHY

Every collection began with the consumer - her life, her body, how she moves, what she needs. From there, every detail was deliberate: fabric weight and drape, seam placement, grading precision, material performance. The result was product that actually worked - and consumers who came back.

48%

CUSTOMER RETENTION RATE

RETURN RATE VS 35% INDUSTRY AVG

11%

1%

U.S. PATENT · FABRIC INNOVATION

PATENT INNOVATION

CoolROSE™ Tech Jersey - U.S. Patented

Invented and secured a U.S. patent for CoolROSE™ Tech Jersey - a performance cotton fabric engineered for comfort, style and functionality across sizes 10–28. Born from a genuine obsession with how fabric feels and performs on a real body, this fabric innovation demonstrates enduring creative and technical mastery.

Performance cotton engineered for comfort, style & functionality

See Rose Go premium plus-size women's fashion by Yi Zhou NYC coolrose jersey US patent fabric innovation
See Rose Go premium plus-size women's fashion by Yi Zhou NYC coolrose jersey US patent fabric innovation
See Rose Go premium plus-size women's fashion by Yi Zhou NYC black striped tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC black striped tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC poppy stripe tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC poppy stripe tunic shirt
See Rose Go premium plus-size women's fashion by Yi Zhou NYC best fit khaki wide leg pant
See Rose Go premium plus-size women's fashion by Yi Zhou NYC best fit khaki wide leg pant
See Rose Go premium plus-size women's fashion by Yi Zhou NYC green best fit jumpsuit
See Rose Go premium plus-size women's fashion by Yi Zhou NYC green best fit jumpsuit

RETAIL & DISTRIBUTION

Nordstrom

WHOLESALE

Macy’s

WHOLESALE

Nuuly

RENTAL

Dia.co

SUBSRICPTION

Testimonials

“ I feel so chic every time I wear this - I get so many compliments” - Tracey

See Rose Go premium plus-size women's fashion by Yi Zhou NYC worn by real plus-size women 5 star reviews
See Rose Go premium plus-size women's fashion by Yi Zhou NYC worn by real plus-size women 5 star reviews

“ I LOVE these clothes!”

“You have no idea how much I love these clothes! I have such a hard time finding clothes that express my personality, are flattering, AND fit. I can’t wait to see what y’all produce next!"

- Susan

"UNBELIEVABLE! Like it was made for me!"

"From my first look to touching the amazing fabric, it was perfection! Then I slipped it on and it was as though it was made for me! Seriously, I looked fabulous and it was so comfortable. I couldn’t wait to wear it! Thank you for making such an amazing shirt!"

-Gail

"This fabric is MAGIC!"

"I heard the hype about this fabric and this t- shirt and after buying 3 I can tell you that no lies were detected. It’s that good! AMAZING!"

-Serena

See ROSE Go has received high praises and the recognitions from well-respected publications in the industry since the launch. The passion to create beautiful designs with purposeful innovation in plus-size fashion is being recognized by individuals and editors and this only reaffirms See ROSE Go's mission to deliver only the best for their customers.

Media Recognition

See Rose Go premium plus-size women's fashion by Yi Zhou NYC forbes press nike know-how for plus-size
See Rose Go premium plus-size women's fashion by Yi Zhou NYC forbes press nike know-how for plus-size
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wwd founders story
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wwd founders story
See Rose Go premium plus-size women's fashion by Yi Zhou NYC modern minimalism quality design
See Rose Go premium plus-size women's fashion by Yi Zhou NYC modern minimalism quality design
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wgsn new brand spotlight
See Rose Go premium plus-size women's fashion by Yi Zhou NYC wgsn new brand spotlight
See Rose Go premium plus-size women's fashion by Yi Zhou NYC who what wear high proaises
See Rose Go premium plus-size women's fashion by Yi Zhou NYC who what wear high proaises